Why people buy things they don't need
understanding and predicting consumer behavior
by Pamela N. Danziger
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"Within the past decade, the way consumers shop has undergone dramatic change; more options are now available, including the ease of shopping from home via the Internet. Beyond that, a dramatic shift has occurred - thanks in part to the drop in cost in buying essentials, discretionary purchases have taken the lead." "Today, emotional spending is an integral part of any purchases consumers make. Spending is now based on wants, not needs. Another critical change? Consumers are in the driver's seat and control the marketplace. According to author and marketing expert Pamela N. Danziger, understanding why people buy what they don't need is the key to successful marketing today. Once marketers learn how the "why" drives and directs consumer behavior, they can learn how to get people to buy more things they don't need."--BOOK JACKET.
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Previews available in: English
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| Edition | Availability |
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1
Why people buy things they don't need: understanding and predicting consumer behavior
2004, Dearborn Trade Pub.
in English
0793186021 9780793186020
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2
Why people buy things they don't need
2004, Paramount Market Pub.
in English
- Rev. ed.
0972529047 9780972529044
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Includes bibliographical references (p. 276-277) and index.
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| August 11, 2024 | Edited by MARC Bot | import existing book |
| November 22, 2019 | Edited by ImportBot | import existing book |
| December 5, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| December 10, 2009 | Created by WorkBot | add works page |