An edition of Higher profits through customer lock-in
(2004)
Higher profits through customer lock-in
a roadmap
by Joachim Büschken
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Higher profits through customer lock-in: a roadmap
2004, Thomson
in English
0324202652 9780324202656
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Book Details
Table of Contents
Getting out of the customer satisfaction trap
Customer lock-in in action
The economics of switching costs : where's the beef?
Who wins the game?
Changes to buying behavior
The new approach to market segmentation
Motivate and enable brand-specific learning
Understand and seek contractual lock-in
Loyalty rewards, but better beware!
Innovate for technological lock-in
Creating switching costs through the customer-supplier relationship
Creating switching costs : a synopsis
Differentiating the strategy
Converting switching costs into price premiums
Leveraging customer switching costs through new product development
Dealer support for your lock-in strategy
Addressing customers' risk in communication
Monitoring the contribution of customer lock-in
Organizational imperatives for the customer lock-in strategy
An outlook on lock-in strategy.
Edition Notes
Includes bibliographical references (p. 189-192) and index.
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| November 30, 2019 | Edited by ImportBot | import existing book |
| December 5, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |