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This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion ‘sense’ - and reveals how a mere piece of clothing can be transfomed into something with mystical allure.
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Previews available in: English
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Fashion brands: branding style from Armani to Zara
2008, Kogan Page
in English
0749453052 9780749453053
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3
Fashion brands: branding style from Armani to Zara
2005, Kogan Page
in English
0749442999 9780749442996
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references and index.
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Feedback?August 1, 2020 | Edited by ImportBot | import existing book |
July 22, 2019 | Edited by MARC Bot | remove fake subjects |
June 30, 2018 | Edited by ImportBot | import new book |
December 5, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
December 10, 2009 | Created by WorkBot | add works page |