The Fortune at the Bottom of the Pyramid
Eradicating Poverty Through Profits
by C. K. Prahalad
- 1 Rating
- 22 Want to read
- 1 Currently reading
- 2 Have read
The world's most exciting, fastest-growing new market?It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.It is being done—profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.In the book and accompanying CD videos, Prahalad presents...Why what you know about BOP markets is wrong A world of surprises—from spending patterns to distribution and marketingUnlocking the "poverty penalty"The most enduring contributions your company can make Delivering dignity, empowerment, and choice—not just productsCorporations and BOP entrepreneurs Profiting together from an inclusive new capitalism
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Business, Economic aspects of Globalization, Economic assistance, Globalization, International business enterprises, Non-governmental organizations, Nonfiction, Poor, Social aspects of International business enterprises, Software, Poor, developing countries, Economic assistance, developing countries, Purchasing power, Poverty, Business enterprises, developing countries, Developing countries, economic conditions, Marketing, Economic aspects, Social aspects, Armut, Globalisierung, Multinationales Unternehmen, Nichtstaatliche Organisation, Soziale Verantwortung, Wirtschaftsentwicklung, Wirtschaftsethik, Wirtschaftshilfe, Entreprises multinationales, Aspect social, Organisations non gouvernementales, Pauvreté, Aide économiquePlaces
Developing countriesShowing 9 featured editions. View all 9 editions?
| Edition | Availability |
|---|---|
1
Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
2014, Pearson Education
in English
0133829138 9780133829136
|
eeee
Libraries near you:
WorldCat
|
2
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
2010, Wharton School Pub.
Hardcover
in English
- 5th anniversary ed., rev. and updated.
0137009275 9780137009275
|
aaaa
Libraries near you:
WorldCat
|
3
The Fortune at the Bottom of the Pyramid
2008, Wharton School Publishing (Tim)
Electronic resource
in English
0132045117 9780132045117
|
zzzz
Libraries near you:
WorldCat
|
4
The Fortune at the Bottom of the Pyramid
2007, Pearson Education
Electronic resource
in English
013205468X 9780132054683
|
zzzz
Libraries near you:
WorldCat
|
5
The fortune at the bottom of the pyramid
2006, Wharton School Pub.
in English
0131877291 9780131877290
|
eeee
Libraries near you:
WorldCat
|
6
The fortune at the bottom of the pyramid
2005, Wharton School Publishing
in English
0131467506 9780131467507
|
zzzz
Libraries near you:
WorldCat
|
7
Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
2005, Pearson Education, Limited
in English
0131872761 9780131872769
|
zzzz
Libraries near you:
WorldCat
|
8
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
August 15, 2004, Wharton School Publishing
Hardcover
in English
- Har/Cdr edition
0131467506 9780131467507
|
zzzz
Libraries near you:
WorldCat
|
9
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
August 15, 2004, Wharton School Publishing
in English
0131467506 9780131467507
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Edition Notes
Includes a CD with Video Case Studies
Classifications
The Physical Object
ID Numbers
Source records
Library of Congress MARC recordLibrary of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Library of Congress MARC record
Internet Archive item record
Promise Item
marc_columbia MARC record
marc_nuls MARC record
ISBNdb
Community Reviews (0)
Feedback?Lists
See All
| April 20, 2022 | Edited by ImportBot | import existing book |
| January 25, 2022 | Edited by wolfgang8741 | add subtitle, fix title capitalizations, add pagination, add book type, add copyright, note includes cd |
| October 10, 2020 | Edited by ImportBot | import existing book |
| August 20, 2020 | Edited by ImportBot | import existing book |
| December 10, 2009 | Created by WorkBot | add works page |