The fortune at the bottom of the pyramid
by C. K. Prahalad
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"In the book and accompanying CD videos, Prahalad presents: why what you know about BOP (Bottom of the Pyramid) markets is wrong; unlocking the "poverty penalty"; the most enduring contributions your company can make; and corporations and BOP entrepreneurs."--BOOK JACKET.
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Subjects
Business, Economic aspects of Globalization, Economic assistance, Globalization, International business enterprises, Non-governmental organizations, Nonfiction, Poor, Social aspects of International business enterprises, Software, Poor, developing countries, Economic assistance, developing countries, Purchasing power, Poverty, Business enterprises, developing countries, Developing countries, economic conditions, Marketing, Economic aspects, Social aspects, Armut, Globalisierung, Multinationales Unternehmen, Nichtstaatliche Organisation, Soziale Verantwortung, Wirtschaftsentwicklung, Wirtschaftsethik, Wirtschaftshilfe, Entreprises multinationales, Aspect social, Organisations non gouvernementales, Pauvreté, Aide économiquePlaces
Developing countries| Edition | Availability |
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1
Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
2014, Pearson Education
in English
0133829138 9780133829136
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2
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
2010, Wharton School Pub.
Hardcover
in English
- 5th anniversary ed., rev. and updated.
0137009275 9780137009275
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3
The Fortune at the Bottom of the Pyramid
2008, Wharton School Publishing (Tim)
Electronic resource
in English
0132045117 9780132045117
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4
The Fortune at the Bottom of the Pyramid
2007, Pearson Education
Electronic resource
in English
013205468X 9780132054683
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5
The fortune at the bottom of the pyramid
2006, Wharton School Pub.
in English
0131877291 9780131877290
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6
The fortune at the bottom of the pyramid
2005, Wharton School Publishing
in English
0131467506 9780131467507
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7
Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
2005, Pearson Education, Limited
in English
0131872761 9780131872769
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8
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
August 15, 2004, Wharton School Publishing
in English
0131467506 9780131467507
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9
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
August 15, 2004, Wharton School Publishing
Hardcover
in English
- Har/Cdr edition
0131467506 9780131467507
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Book Details
Edition Notes
Computer optical disc in pocket.
Includes bibliographical references and index.
System requirements for accompanying disc: IBM PC or compatible (Pentium(r) IV, 1.3.GHz or better ) ; 256 MB RAM ; 8 MB video card ; Windows 2000 or XP ; 16x CD-ROM drive ; mouse.
System requirements for accompanying disc: Macintosh ; 256 MB RAM ; 8 MB video card ; Mac OSX (G4 or G5 processor) ; 16x CD-ROM drive; mouse.
6
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Work Description
The world's most exciting, fastest-growing new market?It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.It is being done—profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.In the book and accompanying CD videos, Prahalad presents...Why what you know about BOP markets is wrong A world of surprises—from spending patterns to distribution and marketingUnlocking the "poverty penalty"The most enduring contributions your company can make Delivering dignity, empowerment, and choice—not just productsCorporations and BOP entrepreneurs Profiting together from an inclusive new capitalism
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History
- Created November 7, 2008
- 16 revisions
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| March 28, 2025 | Edited by ImportBot | Redacting ocaids |
| December 10, 2024 | Edited by MARC Bot | import existing book |
| August 11, 2024 | Edited by MARC Bot | import existing book |
| January 14, 2023 | Edited by ImportBot | import existing book |
| November 7, 2008 | Created by ImportBot | Imported from The Laurentian Library MARC record |