MARC record from Internet Archive

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010 $a 2004054591
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020 $a9780131467507
020 $a9780137009275
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020 $a9780131863194
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043 $ad------
050 00 $aHD2932$b.P73 2005
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082 00 $a339.4/6/091724$222
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084 $aQM 520$2rvk
084 $aWIR 216f$2stub
084 $aWIR 229f$2stub
084 $aWIR 130f$2stub
100 1 $aPrahalad, C. K.,$eauthor.
245 14 $aThe fortune at the bottom of the pyramid /$cC.K. Prahalad.
260 $aUpper Saddle River, NJ :$bWharton School Pub.,$c©2005.
300 $axix, 401 pages :$billustrations ;$c24 cm +$e1 CD-ROM (4 3/4 in.)
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aPART I: THE FORTUNE AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Products and services for the BOP -- BOP: a global opportunity? -- The ecosystem for wealth creation -- Reducing corruption: transaction governance capacity -- Development as social transformation -- PART II: INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Known problems and known solutions: what is the missing link? -- Know problems and unique solutions -- Known problems and systemwide reform -- Scaling information -- Creating enabling conditions for the development of the private sector -- PART III: CD: 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela.
538 $aSystem requirements for accompanying CD-ROM: PC; Windows 2000/XP; Windows Media Player 8 or higher; or Macintosh computer; Mac OSX; Internet Explorer 5.2 for Mac; Windows Media Player 9 for Mac OSX.
520 $aPresents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.
650 0 $aInternational business enterprises$xSocial aspects$zDeveloping countries.
650 0 $aNon-governmental organizations$zDeveloping countries.
650 0 $aPoor$zDeveloping countries.
650 0 $aEconomic assistance$zDeveloping countries.
650 0 $aGlobalization$xEconomic aspects$zDeveloping countries.
650 7 $aEconomic assistance.$2fast$0(OCoLC)fst00901592
650 7 $aGlobalization$xEconomic aspects.$2fast$0(OCoLC)fst00943533
650 7 $aInternational business enterprises$xSocial aspects.$2fast$0(OCoLC)fst00976840
650 7 $aNon-governmental organizations.$2fast$0(OCoLC)fst01038524
650 7 $aPoor.$2fast$0(OCoLC)fst01071040
651 7 $aDeveloping countries.$2fast$0(OCoLC)fst01242969
650 7 $aArmut$2gnd
650 7 $aGlobalisierung$2gnd
650 7 $aMultinationales Unternehmen$2gnd
650 7 $aNichtstaatliche Organisation$2gnd
650 7 $aSoziale Verantwortung$2gnd
650 7 $aWirtschaftsentwicklung$2gnd
650 7 $aWirtschaftsethik$2gnd
650 7 $aWirtschaftshilfe$2gnd
651 7 $aEntwicklungsländer$2gnd
650 7 $aEntreprises multinationales$xAspect social$zPays en voie de développement.$2ram
650 7 $aOrganisations non gouvernementales$zPays en voie de développement.$2ram
650 7 $aPauvreté$zPays en voie de développement.$2ram
650 7 $aAide économique$zPays en voie de développement.$2ram
776 08 $iOnline version:$aPrahalad, C.K.$tFortune at the bottom of the pyramid.$dUpper Saddle River, NJ : Wharton School Publishing, ©2005$w(OCoLC)656221030
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/fy051/2004054591.html
856 42 $uhttp://books.google.com/books?isbn=0131467506$zAdditional Information at Google Books
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