"For the past decade, the book Cowboy Ethics: What Wall Street Can Learn from the Code of the West has been helping people imagine a different kind of America ~ a melting-pot nation that find unity in basic, common-sense principles of honor, loyalty, and courage. A place where people are measured by their character, not their job title, the kind of car they drive, or the size of their bank account. Communities where neighbors help neighbors, and a simple handshake is enough to seal a deal. Now, in this special tenth anniversary edition, noted author and speaker Jim Owens frames his original "Ten Principles to Live By" with fresh inspiration, and a heartfelt call to action. In his vision, we can all find the hero that lies within. And the path that can lead each of us to a better, more meaningful life ... is the same one that leads to a better world."--Back cover