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Communication is, among other things, about the study of meaning -- how people convey ideas for themselves and to one another in their daily lives. Designed to close the gap between what we are able to do as social actors and what we are able to describe as social analysts, this book introduces the language of semiotics -- a language that provides some of the words necessary for discussion of these communication issues.
Presenting the basics of semiotic theory to communication scholars, this volume summarizes those aspects most relevant to the study of social interaction, in particular, signs (the smallest elements of meaning in interaction) and codes (sets of related signs and rules for their use) -- explaining how they come together within cultures. Three common social codes -- food, clothing, and objects -- serve as primary examples throughout the book.
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Previews available in: English
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1
Semiotics and Communication: Signs, Codes, Cultures
2012, Routledge
in English
1283889129 9781283889124
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2
Semiotics and Communication: Signs, Codes, Cultures
1993, Taylor & Francis Group
in English
0203821904 9780203821909
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3
Semiotics and Communication: Signs, Codes, Cultures
1993, Taylor & Francis Group
in English
1136760709 9781136760709
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4
Semiotics and Communication: Signs, Codes, Cultures
1993, Taylor & Francis Group
in English
1136760695 9781136760693
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5
Semiotics and Communication: Signs, Codes, Cultures
1993, Taylor & Francis Group
in English
0429236832 9780429236839
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6
Semiotics and Communication: Signs, Codes, Cultures
1993, Taylor & Francis Group
in English
1136760652 9781136760655
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7
Semiotics and Communication: Signs, Codes, Cultures
1993, Laurence Erlbaum Associates
paperback or hardcover
in English
0805811397 9780805811391
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Book Details
Edition Notes
Includes bibliographical references (p. 177-202) and indexes.
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