An edition of Successful direct marketing methods (1975)

Successful direct marketing methods

interactive, database, and customer-based marketing for digital age

8th ed

by , , and

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Cover of: Successful direct marketing methods by Stone, Bob, Bob Stone, Ron Jacobs, Stone, Bob
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  • 33 Want to read
  • 2 Currently reading
  • 1 Have read
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Last edited by MARC Bot
August 4, 2024 | History
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An edition of Successful direct marketing methods (1975)

Successful direct marketing methods

interactive, database, and customer-based marketing for digital age

8th ed

by , , and

  • 33 Want to read
  • 2 Currently reading
  • 1 Have read

This newly revised and expanded edition of direct marketing's classic work takes the reader step-by-step through the entire direct marketing process - from the why's and how's of successful creative to the business side of profitable direct marketing to the new world of interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as the new electronic and interactive media.

Publish Date
Publisher
McGraw-Hill
Language
English
Pages
663

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Previews available in: English

Subjects

Direct marketing, Sales & marketing, Business & Economics, Business / Economics / Finance, Business/Economics, Marketing - Direct, Business & Economics / Marketing / Direct, Direct selling, Mail-order business, Advertising, Direct-mail
Edition Availability
Cover of: Successful direct marketing methods
Successful direct marketing methods: interactive, database, and customer-based marketing for digital age
2008, McGraw-Hill
in English - 8th ed
Cover of: Successful Direct Marketing Methods
Successful Direct Marketing Methods
November 25, 2007, McGraw-Hill
Hardcover in English - 8 edition
Cover of: Successful direct marketing methods
Successful direct marketing methods
2001, McGraw-Hill
in English - 7th ed
Cover of: Successful direct marketing methods
Successful direct marketing methods
1997, NTC Business Books
in English - 6th ed.
Cover of: Successful direct marketing methods
Successful direct marketing methods
1994, NTC Business Books
in English - 5th ed.
Cover of: Successful direct marketing methods
Successful direct marketing methods
1988, NTC Business Books
in English - 4th ed.
Cover of: Successful direct marketing methods
Successful direct marketing methods: the Bob Stone direct marketing book
1984, Crain Books
in English - 3rd ed.
Cover of: Successful direct marketing methods
Successful direct marketing methods
1979, Crain Books
in English - 2d ed.
Cover of: Successful direct marketing methods
Successful direct marketing methods
1975, Crain Books
in English

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Book Details

Edition Notes

Includes index

Published in
New York

Classifications

Library of Congress
HF5415.126 .S757 2008, HF5415.126

The Physical Object

Pagination
xxviii, 663 p. :
Number of pages
663

Edition Identifiers

Open Library
OL18310268M
ISBN 10
0071458298
ISBN 13
9780071458290
LCCN
2008298156
Library Thing
1307749
Goodreads
867523

Work Identifiers

Work ID
OL3252084W

Source records

Miami University of Ohio MARC record
Library of Congress MARC record
Library of Congress MARC record
Better World Books record
Library of Congress MARC record
Internet Archive item record
Promise Item

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