An edition of Successful direct marketing methods (1975)

Successful direct marketing methods

by , , and

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Cover of: Successful direct marketing methods by Stone, Bob, Bob Stone, Ron Jacobs, Stone, Bob
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  • 33 Want to read
  • 2 Currently reading
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Last edited by MARC Bot
July 19, 2024 | History
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An edition of Successful direct marketing methods (1975)

Successful direct marketing methods

by , , and

  • 33 Want to read
  • 2 Currently reading
  • 1 Have read

This newly revised and expanded edition of direct marketing's classic work takes the reader step-by-step through the entire direct marketing process - from the why's and how's of successful creative to the business side of profitable direct marketing to the new world of interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as the new electronic and interactive media.

Publish Date
Publisher
Crain Books
Language
English
Pages
336

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Previews available in: English

Subjects

Direct marketing, Sales & marketing, Business & Economics, Business / Economics / Finance, Business/Economics, Marketing - Direct, Business & Economics / Marketing / Direct, Direct selling, Mail-order business, Advertising, Direct-mail
Edition Availability
Cover of: Successful direct marketing methods
Successful direct marketing methods: interactive, database, and customer-based marketing for digital age
2008, McGraw-Hill
in English - 8th ed
Cover of: Successful Direct Marketing Methods
Successful Direct Marketing Methods
November 25, 2007, McGraw-Hill
Hardcover in English - 8 edition
Cover of: Successful direct marketing methods
Successful direct marketing methods
2001, McGraw-Hill
in English - 7th ed
Cover of: Successful direct marketing methods
Successful direct marketing methods
1997, NTC Business Books
in English - 6th ed.
Cover of: Successful direct marketing methods
Successful direct marketing methods
1994, NTC Business Books
in English - 5th ed.
Cover of: Successful direct marketing methods
Successful direct marketing methods
1988, NTC Business Books
in English - 4th ed.
Cover of: Successful direct marketing methods
Successful direct marketing methods: the Bob Stone direct marketing book
1984, Crain Books
in English and German - 3rd ed.
Cover of: Successful direct marketing methods
Successful direct marketing methods
1979, Crain Books
in English - 2d ed.
Cover of: Successful direct marketing methods
Successful direct marketing methods
1975, Crain Books
in English

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Book Details

Edition Notes

Includes index.

Published in
Chicago

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .S857

The Physical Object

Pagination
xi, 336 p. :
Number of pages
336

Edition Identifiers

Open Library
OL5073035M
Internet Archive
successfuldirect00ston
ISBN 10
0872510166
LCCN
74083058
OCLC/WorldCat
1179699
LibraryThing
1307749

Work Identifiers

Work ID
OL3252084W

Source records

Scriblio MARC record
Library of Congress MARC record
Internet Archive item record
Library of Congress MARC record
marc_columbia MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 19, 2024 Edited by MARC Bot import existing book
October 9, 2020 Edited by MARC Bot import existing book
August 12, 2011 Edited by ImportBot add ia_box_id to scanned books
June 8, 2011 Edited by OCLC Bot Added OCLC numbers.
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record