| Record ID | ia:successfuldirect0000ston |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/successfuldirect0000ston/successfuldirect0000ston_marc.xml |
| Download MARC binary | https://www.archive.org/download/successfuldirect0000ston/successfuldirect0000ston_meta.mrc |
LEADER: 00915cam a22002894a 4500
001 2008298156
003 DLC
005 20081025090838.0
008 080718s2008 nyua 001 0 eng c
010 $a 2008298156
015 $aGBA698060$2bnb
016 7 $a013607322$2Uk
020 $a9780071458290 (hbk.)
020 $a0071458298 (hbk.)
035 $a(OCoLC)ocm76797920
040 $aUKM$cUKM$dBAKER$dBTCTA$dYDXCP$dBWX$dBGU$dUMC$dDLC
042 $apcc
050 00 $aHF5415.126$b.S757 2008
082 00 $a658.8/72$222
100 1 $aStone, Bob,$d1918-2007.
245 10 $aSuccessful direct marketing methods :$binteractive, database, and customer-based marketing for digital age /$cBob Stone and Ron Jacobs.
250 $a8th ed.
260 $aNew York :$bMcGraw-Hill,$cc2008.
300 $axxviii, 663 p. :$bill. ;$c25 cm.
500 $aIncludes index.
650 0 $aDirect marketing.
700 1 $aJacobs, Ron,$d1948-