An edition of The loyalty effect (1996)

The loyalty effect

the hidden force behind growth, profits, and lasting value

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Last edited by MARC Bot
August 1, 2024 | History
An edition of The loyalty effect (1996)

The loyalty effect

the hidden force behind growth, profits, and lasting value

  • 8 Want to read
  • 2 Currently reading
  • 1 Have read

The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This book shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy.

In The Loyalty Effect Fred Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He lays out the principles that connect value creation, loyalty, growth, and profits and shows how great companies like State Farm, Toyota/Lexus, MBNA, John Deere, and the Leo Burnett advertising agency have used these principles to build unassailable franchises of loyal customers, loyal employees, and loyal owners.

He describes the key business philosophies that underlie the remarkable results of these loyalty leaders.

The Loyalty Effect will provide your company with an effective approach to sustained value creation and change the way you think about loyalty, profits, and the nature of business. Reichheld makes the powerful economic case for loyalty - and takes you through the numbers to prove it. His startling conclusions show how even a small improvement in customer retention can double profits for your company.

Publish Date
Language
English
Pages
323

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Previews available in: English

Edition Availability
Cover of: The loyalty effect
The loyalty effect: the hidden force behind growth, profits, and lasting value
2001, Harvard Business School Press
in English
Cover of: The  loyalty effect
The loyalty effect: the hidden force behind growth, profits, and lasting value
1996, Harvard Business School Press
in English

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Book Details


Edition Notes

Includes bibliographical references (p. 311-314) and index.

Published in
Boston, Mass

Classifications

Dewey Decimal Class
658.4
Library of Congress
HF5415.5 .R438 1996

The Physical Object

Pagination
xii, 323 p. :
Number of pages
323

ID Numbers

Open Library
OL803497M
Internet Archive
loyaltyeffecthid00reic
ISBN 10
0875844480
LCCN
95039972
OCLC/WorldCat
33160989
Library Thing
294428
Goodreads
4366946

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History

Download catalog record: RDF / JSON
August 1, 2024 Edited by MARC Bot import existing book
October 4, 2021 Edited by ImportBot import existing book
February 14, 2020 Edited by MARC Bot remove fake subjects
February 9, 2011 Edited by EdwardBot add lending subjects
December 10, 2009 Created by WorkBot add works page