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"In this comprehensive overview of the sports industry, Phil Schaaf traces the global evolution of sports entertainment, dissects current trends, and forecasts the likely evolution of sports as a major international enterprise." "With the latest information on one of the most dynamic and growing areas of the entertainment industry, Sports, Inc. will enlighten students, sports marketing experts, and hard-core sports fans alike."--Jacket.
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Sports, Inc.: 100 years of sports business : event evolution ...
2004, Prometheus Books
in English
159102112X 9781591021124
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2
Sports, Inc.: 100 Years of Sports Business
December 2003, Prometheus Books
Hardcover
in English
159102112X 9781591021124
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Book Details
Table of Contents
Timeline of the modern era
Visionaries shape the industry
Laying a foundation : ownership and administration
From simple ambition to sports institution
Sports stew : society, politics, and traditions influencing the games
TV is king
Sponsorship : developing a marketing platform
The stadium game
Leveraging the sports platform in the modern era
Goin' global
Sell, sell, sell
The future : owning and shaping the sports industry.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
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Western Washington University MARC recordIthaca College Library MARC record
Internet Archive item record
Better World Books record
Library of Congress MARC record
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Excerpts
Centuries before Thorpe, the first known sports champion was a Greek cook named Coroebus.
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