An edition of Building Brand Equity and Consumer Trust Through Radical Transparency Practices (2017)

Building Brand Equity and Consumer Trust Through Radical Transparency Practices

by and

Building Brand Equity and Consumer Trust Thro ...
Elena Veselinova, Marija Gogov ...
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Last edited by MARC Bot
December 18, 2022 | History
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An edition of Building Brand Equity and Consumer Trust Through Radical Transparency Practices (2017)

Building Brand Equity and Consumer Trust Through Radical Transparency Practices

by and

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Publish Date
Publisher
IGI Global
Language
English
Pages
392

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Subjects

Brand name products, Product management, Marketing, Management, Branding (Marketing), Produits de marque, Gestion, Produits commerciaux, Stratégie de marque, Branding, BUSINESS & ECONOMICS, Industrial Management, Management Science, Organizational Behavior

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Edition Availability
Cover of: Building Brand Equity and Consumer Trust Through Radical Transparency Practices
Building Brand Equity and Consumer Trust Through Radical Transparency Practices
2018, IGI Global
in English
Libraries near you: WorldCat
Cover of: Building Brand Equity and Consumer Trust Through Radical Transparency Practices
Building Brand Equity and Consumer Trust Through Radical Transparency Practices
2017, IGI Global
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HD69.B7 V47

ID Numbers

Open Library
OL55170606M
ISBN 13
9781522524182

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December 18, 2022 Edited by MARC Bot import existing book
February 27, 2022 Created by ImportBot import new book