An edition of Fashion marketing & merchandising
(2009)
Fashion marketing & merchandising
3rd ed.
by Mary Gorgen Wolfe
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| Edition | Availability |
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Fashion marketing & merchandising
2009, Goodheart-Willcox Company
in English
- 3rd ed.
1590709187 9781590709184
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Book Details
Table of Contents
The meaning of clothing and fashion
Fashion movement
Basic economic concepts
Substance of the fashion industry
Satisfying the fashion market
Textile fibers and yarns
Textile fabrics and finishes
Using design in fashion
The fashion design segment
Ready-to-wear manufacturing
Wholesale apparel marketing and distribution
The retail segment
Retail positioning
Retail merchandise
Planning to buy
Merchandise buying
Communicating information
Concepts for successful selling
Calculating for best results
Service, safety, and security
Fashion promotion through advertising and the press
Visual merchandising
Special event fashion shows
A global perspective
The latest fashion business trends
Is a fashion career in your future?
Textile and apparel careers
Retail careers
Promotion careers
Entrepreneurship and other fashion-related careers.
Edition Notes
Revised ed. of: The world of fashion merchandising.
Includes index.
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| October 26, 2022 | Edited by ImportBot | import existing book |
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| December 10, 2009 | Created by WorkBot | add works page |