Click here to skip to this page's main content.

New to the Open Library? — Learn how it works
Last edited by OCLC Bot
April 22, 2011 | History
Fashion marketing & merchandising
Mary Gorgen Wolfe

Fashion marketing & merchandising
3rd ed.

Published by Goodheart-Willcox Company in Tinley Park, Il .
Written in English.

Table of Contents

The meaning of clothing and fashion
Fashion movement
Basic economic concepts
Substance of the fashion industry
Satisfying the fashion market
Textile fibers and yarns
Textile fabrics and finishes
Using design in fashion
The fashion design segment
Ready-to-wear manufacturing
Wholesale apparel marketing and distribution
The retail segment
Retail positioning
Retail merchandise
Planning to buy
Merchandise buying
Communicating information
Concepts for successful selling
Calculating for best results
Service, safety, and security
Fashion promotion through advertising and the press
Visual merchandising
Special event fashion shows
A global perspective
The latest fashion business trends
Is a fashion career in your future?
Textile and apparel careers
Retail careers
Promotion careers
Entrepreneurship and other fashion-related careers.

Edition Notes

Revised ed. of: The world of fashion merchandising.

Includes index.

Other Titles Fashion marketing and merchandising


Dewey Decimal Class 687.068/8
Library of Congress HD9940.A2 W65 2009

The Physical Object

Pagination 672 p. :
Number of pages 672

ID Numbers

Open Library OL16896930M
ISBN 13 9781590709184
LC Control Number 2007040105
OCLC/WorldCat 173659573
Goodreads 5350864


No readable version available.


Better World Books $8.96 (used)


You could add Fashion marketing & merchandising to a list if you log in.

History Created September 26, 2008 · 5 revisions Download catalog record: RDF / JSON / OPDS

April 22, 2011 Edited by OCLC Bot Added OCLC numbers.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
December 15, 2009 Edited by WorkBot link works
September 4, 2009 Edited by ImportBot Found a matching record from Library of Congress .
September 26, 2008 Created by ImportBot Initial record created, from Library of Congress MARC record.