| Record ID | marc_loc_2016/BooksAll.2016.part34.utf8:151427095:1920 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part34.utf8:151427095:1920?format=raw |
LEADER: 01920cam a22002894a 4500
001 2007040105
003 DLC
005 20090829091324.0
008 071001s2009 ilua 001 0 eng
010 $a 2007040105
020 $a9781590709184
040 $aDLC$cDLC$dDLC
050 00 $aHD9940.A2$bW65 2009
082 00 $a687.068/8$222
100 1 $aWolfe, Mary Gorgen,$d1941-
245 10 $aFashion marketing & merchandising /$cMary G. Wolfe.
246 3 $aFashion marketing and merchandising
250 $a3rd ed.
260 $aTinley Park, Il. :$bGoodheart-Willcox Company,$c2007, c2009.
300 $a672 p. :$bcol. ill. ;$c28 cm.
500 $aRevised ed. of: The world of fashion merchandising.
500 $aIncludes index.
505 0 $aThe meaning of clothing and fashion -- Fashion movement -- Basic economic concepts -- Substance of the fashion industry -- Satisfying the fashion market -- Textile fibers and yarns -- Textile fabrics and finishes -- Using design in fashion -- The fashion design segment -- Ready-to-wear manufacturing -- Wholesale apparel marketing and distribution -- The retail segment -- Retail positioning -- Retail merchandise -- Planning to buy -- Merchandise buying -- Communicating information -- Concepts for successful selling -- Calculating for best results -- Service, safety, and security -- Fashion promotion through advertising and the press -- Visual merchandising -- Special event fashion shows -- A global perspective -- The latest fashion business trends -- Is a fashion career in your future? -- Textile and apparel careers -- Retail careers -- Promotion careers -- Entrepreneurship and other fashion-related careers.
650 0 $aFashion merchandising.
650 0 $aFashion merchandising$xVocational guidance.
700 1 $aWolfe, Mary Gorgen,$d1941-$tWorld of fashion merchandising.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip081/2007040105.html