Sales forecasting management
by John T. Mentzer
Sales Forecasting Management provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions.
Practitioners in marketing, sales, finance/accounting, production/purchasing, and logistics will find this volume essential. Sales Forecasting Management is an ideal text for graduate courses in sales forecasting management. Included with the text is a free demonstration version of the authors' Multicaster software system, which is used by many companies to develop quantitative sales forecasts.
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Subjects
Management, Sales forecasting, Marketing research, Ventes, Prévision, Gestion, Marketing, Recherche| Edition | Availability |
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1
Sales Forecasting Management: A Demand Management Approach
2012, SAGE Publications, Incorporated
in English
1452222371 9781452222370
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2
Sales Forecasting Management
2004, SAGE Publications, Incorporated
in English
1322283001 9781322283005
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3
Sales forecasting management: understanding the techniques, systems, and management of the sales forecasting process
1998, Sage Publications
in English
0761908234 9780761908234
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Includes bibliographical references and index.
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| July 15, 2024 | Edited by MARC Bot | import existing book |
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