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The rapid commercialization of the Internet and success of online direct marketing led to the burgeoning field of business-to-business e-commerce, a growing industry analyzed with the most recent research developments and successful implementation strategies in this business volume. E-commerce environments, supply chain management issues, and value chain networks are explored with respect to process, research, and electronic tendering. More complex discussions of classification schemes, manufacturing connectedness, and structuration theory provide the academic dimension of the practical business challenges presented.
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Previews available in: English
Showing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Business-to-business Internet Marketing
2008, Maximum Press
Electronic resource
in English
1931644756 9781931644754
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WorldCat
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2
Business-to-business internet marketing
2008, Maximum Press
in English
- 5th ed.
1931644691 9781931644693
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Libraries near you:
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Book Details
Edition Notes
Prev. ed. entered under: Barry Silverstein.
Includes bibliographical references and index.
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