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The rapid commercialization of the Internet and success of online direct marketing led to the burgeoning field of business-to-business e-commerce, a growing industry analyzed with the most recent research developments and successful implementation strategies in this business volume. E-commerce environments, supply chain management issues, and value chain networks are explored with respect to process, research, and electronic tendering. More complex discussions of classification schemes, manufacturing connectedness, and structuration theory provide the academic dimension of the practical business challenges presented.
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Previews available in: English
Showing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Business-to-business Internet Marketing
2008, Maximum Press
Electronic resource
in English
1931644756 9781931644754
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2
Business-to-business internet marketing
2008, Maximum Press
in English
- 5th ed.
1931644691 9781931644693
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Libraries near you:
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- Created June 17, 2010
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July 31, 2012 | Edited by VacuumBot | Updated format 'electronic resource' to 'Electronic resource' |
April 29, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
June 19, 2010 | Edited by ImportBot | Added new cover |
June 17, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |