Business-to-business Internet Marketing

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Last edited by VacuumBot
July 31, 2012 | History

Business-to-business Internet Marketing

  • 0 Ratings
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The rapid commercialization of the Internet and success of online direct marketing led to the burgeoning field of business-to-business e-commerce, a growing industry analyzed with the most recent research developments and successful implementation strategies in this business volume. E-commerce environments, supply chain management issues, and value chain networks are explored with respect to process, research, and electronic tendering. More complex discussions of classification schemes, manufacturing connectedness, and structuration theory provide the academic dimension of the practical business challenges presented.

Publish Date
Publisher
Maximum Press
Language
English

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Previews available in: English

Edition Availability
Cover of: Business-to-business Internet Marketing
Business-to-business Internet Marketing
2008, Maximum Press
Electronic resource in English
Cover of: Business-to-business internet marketing
Business-to-business internet marketing
2008, Maximum Press
in English - 5th ed.

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Book Details


Edition Notes

Published in
Chicago

The Physical Object

Format
Electronic resource

ID Numbers

Open Library
OL24264489M
ISBN 13
9781931644754
OCLC/WorldCat
314880644
OverDrive
7D8F1E76-B278-45A5-B4C4-A0FF1293D6D8

Source records

marc_overdrive MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 31, 2012 Edited by VacuumBot Updated format 'electronic resource' to 'Electronic resource'
April 29, 2011 Edited by OCLC Bot Added OCLC numbers.
June 19, 2010 Edited by ImportBot Added new cover
June 17, 2010 Created by ImportBot Imported from marc_overdrive MARC record