An edition of The brand chartering handbook (1996)

The brand chartering handbook

how brand organizations learn "living scripts"

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Cover of: The brand chartering handbook by Chris Macrae
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Last edited by Scott365Bot
October 18, 2023 | History
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An edition of The brand chartering handbook (1996)

The brand chartering handbook

how brand organizations learn "living scripts"

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

xii, 413 p. : 24 cm

Publish Date
Publisher
Economist Intelligence Unit, Addison-Wesley
Language
English
Pages
413

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Previews available in: English

Subjects
Product management, Brand name products, Organizational effectiveness, New products, Branding (Marketing)

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Edition Availability
Cover of: The brand chartering handbook
The brand chartering handbook: how brand organizations learn "living scripts"
1996, Economist Intelligence Unit, Addison-Wesley
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references (p. 400-403) and index.

Published in
[London], Harlow
Series
The EIU series

Classifications

Dewey Decimal Class
658.5/75
Library of Congress
HD69.B7 M328 1996

The Physical Object

Pagination
xii, 413 p. :
Number of pages
413

ID Numbers

Open Library
OL581917M
Internet Archive
brandcharteringh0000macr
ISBN 10
0201877430
LCCN
96171051, gb96035686
OCLC/WorldCat
34731220
Library Thing
567982
Goodreads
875498

Source records

Library of Congress MARC record
Promise Item
Internet Archive item record
marc_columbia MARC record

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History

Download catalog record: RDF / JSON
October 18, 2023 Edited by Scott365Bot import existing book
November 25, 2020 Edited by MARC Bot import existing book
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
February 5, 2010 Edited by WorkBot add more information to works
December 9, 2009 Created by WorkBot add works page