3G marketing on the internet
third generation internet marketing strategies for online success
by Susan Sweeney
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For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.
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| Edition | Availability |
|---|---|
1
3G Marketing on the Internet
2007, Maximum Press
Electronic resource
in English
1931644640 9781931644648
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2
3G marketing on the internet: third generation internet marketing strategies for online success
2006, Maximum Press
in English
- 7th ed.
1931644373 9781931644372
|
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Book Details
Published in
Gulf Breeze, FL
Edition Notes
"This report was sponsored by IBM. This report utilized information provided by IBM and other companies including publicly available data. This report represents Maximum Press view point and does not necessarily represent IBMs position on these issues."
Includes index.
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