Cover of: 3G marketing on the internet | Susan Sweeney

3G marketing on the internet

third generation internet marketing strategies for online success

7th ed.

Published by Maximum Press in Gulf Breeze, FL .
Written in English.

About the Book

For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.

Edition Notes

"This report was sponsored by IBM. This report utilized information provided by IBM and other companies including publicly available data. This report represents Maximum Press view point and does not necessarily represent IBMs position on these issues."
Includes index.

Other Titles
Three G marketing on the internet

Classifications

Dewey Decimal Class
658.8/72
Library of Congress
HF5415.1265 .S92 2006

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL3417598M
Internet Archive
3gmarketingonint00swee
ISBN 10
1931644373
LC Control Number
2005033908
Library Thing
3351082
Goodreads
580910
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History

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April 8, 2012 Edited by ImportBot import new book
January 18, 2012 Edited by ImportBot import new book
August 2, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 1, 2008 Created by an anonymous user Initial record created, from Scriblio MARC record.