An edition of Consumer Behavior 2014
(2014)
Consumer Behavior 2014
10th edition.
by Richard K. Miller
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Subjects
Consumer behavior, Statistics, Marketing research, Handbooks, manuals, Consumers' preferencesPlaces
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Book Details
Table of Contents
Part 1 The American Consumer: Demographic Overview
Consumer Spending
Retail Spending
Use of Time
Use of Media and the Internet
Consumer Income and Wealth
Consumer Debt
Part 2 Shopping Behaviors: Competition Between Shopping Channels
In Store Shopping
Online Shopping
Mobile Shopping
Peer to Peer Shopping
Part 3 Behavioral Analyses: At Home
Away from Home
Brand Loyalty
Buying American Made
Buying Local
Consumer Confidence
Customer Satisfaction
Environmentally Conscious Consumerism
Gift Giving
Influence of Gasoline Prices
Payment Preferences
Post Recession Consumer Behavior
Privacy Issues
Purchase Decision Making
Response to Advertising
Response to Customer Service
Response to Reviews
Spending for Goods Versus Experiences
Part 4 Affluent Consumers: Luxury and Affluent Markets
Population Centers of US Affluence
Market Surveys
Part 5 Customer Brand Preferences: Brand Attraction
Brand Equity
Customer Experience
Customer Loyalty Engagement
Customer Satisfaction
Customer Service
Facebook Fan Brand Loyalty
Online Retailer Shopper Satisfaction
Part 6 Ethnic Focus: African-American Consumers
Arab-American Consumers
Asian-American Consumers
Hispanic and Latin-American Consumers
Jewish-American Consumers
Muslim-American Consumers
Native-American Consumers
Part 7 Gender Focus: Female Consumers
Male Consumers
Part 8 Generational Focus: Generational Comparisons
Senior Consumers
Baby Boomer Consumers
Generation X Consumers
Millenial Consumers
Part 9 Segmentation: College Students
Consumers with Disabilities
Families with Children
Family Caregivers
Gay and Lesbian Consumers
Immigrant Consumers
Married Couples
Military Consumers
Pet Owners
Retirees
Single Consumers
Part 10 Geodemographics: Megapolitan Regions
Metropolitan Profiles
Metropolitan Statistical Areas
Micropolitan Statistical Areas
State Population Profiles
State Economic Profiles
Part 11 Communities: Americans' Views on their Communities
Where Americans Want to Live
Relocation
All American Cities
Best Small Towns
Great Places in America.
Edition Notes
Contains appendices.
Includes bibliographical references.
Internet Archive - 2
Internet Archive 2
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| February 25, 2020 | Edited by ImportBot | import existing book |
| December 13, 2019 | Created by MARC Bot | import new book |