MARC Record from Marygrove College

LEADER: 04276cam a2200541Ki 4500
001 ocn861211109
003 OCoLC
005 20191109071530.1
008 131019s2014 gau 000 0 eng d
040 $aBTCTA$beng$erda$cBTCTA$dYDXCP$dLQ4$dZCU$dOCLCO$dOCLCF$dAHS$dOCL$dGILDS$dOCLCO$dOCLCA
019 $a861212827
020 $a9781577831945
020 $a1577831942
035 $a(OCoLC)861211109$z(OCoLC)861212827
090 $aHF5415.3$b.M54 2014
049 $aMAIN
100 1 $aMiller, Richard K.,$eauthor.
245 00 $aConsumer Behavior 2014 /$cby Richard K. Miller and Kelli Washington
250 $a10th edition.
264 1 $aLoganville, GA :$bRichard K Miller & Associates$c[2014]
300 $a481 pages$c28 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aRKMA Market Research Handbook Series
500 $aContains appendices.
505 0 $aPart 1 The American Consumer: Demographic Overview -- Consumer Spending -- Retail Spending -- Use of Time -- Use of Media and the Internet -- Consumer Income and Wealth -- Consumer Debt -- Part 2 Shopping Behaviors: Competition Between Shopping Channels -- In Store Shopping -- Online Shopping -- Mobile Shopping -- Peer to Peer Shopping -- Part 3 Behavioral Analyses: At Home -- Away from Home -- Brand Loyalty -- Buying American Made -- Buying Local -- Consumer Confidence -- Customer Satisfaction -- Environmentally Conscious Consumerism -- Gift Giving -- Influence of Gasoline Prices -- Payment Preferences -- Post Recession Consumer Behavior -- Privacy Issues -- Purchase Decision Making -- Response to Advertising -- Response to Customer Service -- Response to Reviews -- Spending for Goods Versus Experiences -- Part 4 Affluent Consumers: Luxury and Affluent Markets -- Population Centers of US Affluence -- Market Surveys -- Part 5 Customer Brand Preferences: Brand Attraction -- Brand Equity -- Customer Experience -- Customer Loyalty Engagement -- Customer Satisfaction -- Customer Service -- Facebook Fan Brand Loyalty -- Online Retailer Shopper Satisfaction -- Part 6 Ethnic Focus: African-American Consumers -- Arab-American Consumers -- Asian-American Consumers -- Hispanic and Latin-American Consumers -- Jewish-American Consumers -- Muslim-American Consumers -- Native-American Consumers -- Part 7 Gender Focus: Female Consumers -- Male Consumers -- Part 8 Generational Focus: Generational Comparisons -- Senior Consumers -- Baby Boomer Consumers -- Generation X Consumers -- Millenial Consumers -- Part 9 Segmentation: College Students -- Consumers with Disabilities -- Families with Children -- Family Caregivers -- Gay and Lesbian Consumers -- Immigrant Consumers -- Married Couples -- Military Consumers -- Pet Owners -- Retirees -- Single Consumers -- Part 10 Geodemographics: Megapolitan Regions -- Metropolitan Profiles -- Metropolitan Statistical Areas -- Micropolitan Statistical Areas -- State Population Profiles -- State Economic Profiles -- Part 11 Communities: Americans' Views on their Communities -- Where Americans Want to Live -- Relocation -- All American Cities -- Best Small Towns -- Great Places in America.
504 $aIncludes bibliographical references.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aConsumer behavior$zUnited States$vStatistics.
650 0 $aMarketing research$zUnited States$vStatistics.
650 0 $aMarketing research$zUnited States$vHandbooks, manuals, etc.
650 0 $aConsumers' preferences$zUnited States$vStatistics.
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aConsumers' preferences.$2fast$0(OCoLC)fst00876441
650 7 $aMarketing research.$2fast$0(OCoLC)fst01010284
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 7 $aHandbooks and manuals.$2fast$0(OCoLC)fst01423877
655 7 $aStatistics.$2fast$0(OCoLC)fst01423727
655 7 $aStatistics.$2lcgft
655 7 $aHandbooks and manuals.$2lcgft
700 1 $aWashington, Kelli,$eauthor.
830 0 $aRKMA market research handbook series.
938 $aBaker and Taylor$bBTCP$nBK0013929313
938 $aYBP Library Services$bYANK$n11242749
994 $a92$bERR
976 $a31927000989803