Portfolio management for new products
by Robert G. Cooper
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In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth.
With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise.
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Portfolio management for new products
2001, Perseus Pub.
in English
- 2nd ed.
0738205141 9780738205144
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Book Details
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Includes bibliographical references (p. 217-222) and index.
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| July 13, 2024 | Edited by MARC Bot | import existing book |
| January 4, 2023 | Edited by MARC Bot | import existing book |
| November 29, 2018 | Edited by ImportBot | import existing book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 9, 2009 | Created by WorkBot | add works page |