Portfolio management for new products
by Robert G. Cooper
- 0 Ratings
- 2 Want to read
- 0 Currently reading
- 0 Have read
In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth.
With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise.
Check nearby libraries
Buy this book
Previews available in: English
Showing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
Portfolio management for new products
2001, Perseus Pub.
in English
- 2nd ed.
0738205141 9780738205144
|
aaaa
Libraries near you:
WorldCat
|
2
|
eeee
|
Book Details
Edition Notes
Includes bibliographical references (p. [349]-364) and index.
Classifications
External Links
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
History
- Created April 1, 2008
- 16 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
| March 7, 2023 | Edited by MARC Bot | import existing book |
| January 4, 2023 | Edited by MARC Bot | import existing book |
| December 7, 2022 | Edited by ImportBot | import existing book |
| December 3, 2020 | Edited by MARC Bot | import existing book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |