MARC record from Internet Archive

LEADER: 04210cam 2200517 a 4500
001 ocm37975618
003 OCoLC
005 20181122010713.0
008 971110s1998 maua b 001 0 eng
010 $a 97049937
040 $aDLC$beng$cDLC$dNLGGC$dBTCTA$dYDXCP$dOCLCG$dDEBBG$dEXW$dGBVCP$dILU$dOCLCO$dOCLCF$dOCLCQ$dOCLCO$dOCLCQ$dOCLCO
020 $a0201328143$q(alk. paper)
020 $a9780201328141$q(alk. paper)
024 8 $aZBWT00840281
035 $a(OCoLC)37975618
050 00 $aHG4529.5$b.C67 1998
082 00 $a332.6$221
084 $a85.15$2bcl
084 $aQP 343$2rvk
100 1 $aCooper, Robert G.$q(Robert Gravlin),$d1943-
245 10 $aPortfolio management for new products /$cRobert G. Cooper, Scott J. Edgett, and Elko J. Kleinschmidt.
260 $aReading, Mass. :$bAddison-Wesley,$c℗♭1998.
300 $axv, 230 pages :$billustrations ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 217-222) and index.
505 00 $tThe Quest for the Right Portfolio Management Process --$tWhat Happens When You Lack Effective Portfolio Management --$tPortfolio Management Is Vital --$tMuch Room for Improvement --$tMajor Challenges for Portfolio Management --$tThree Decades of RandD Portfolio Methods: What Progress? --$tRecent Advances in Portfolio Management Methods --$tWhere Portfolio Management Stands Today --$tMajor Gaps between Theory and Practice --$tPortfolio Management: It's Not So Easy --$tRequirements for Effective Portfolio Management --$tWhat the Leaders Do: Three Goals in Portfolio Management --$tPortfolio Management Methods: Maximizing the Value of the Portfolio --$tMaximizing the Value of the Portfolio --$tUsing Net Present Value to Get Bang for Buck --$tExpected Commercial Value --$tThe Productivity Index (PI) --$tOptions Pricing Theory (OPT) --$tDynamic Rank-Ordered List --$tThe Dark Side of the Financial Approaches to Project Evaluation --$tValuation Methods: Scoring Models --$tDeveloping and Using Scoring Models --$tAssessment of Scoring Models --$tChecklists As Portfolio Tools --$tPaired Comparisons --$tValue Maximization Methods: Summing Up --$tPortfolio Management Methods: Seeking the Right Balance of Projects --$tAchieving a Balanced Portfolio --$tBubble Diagrams --$tVariants of Risk-Reward Bubble Diagrams --$tOther Charts for Portfolio Management --$tBalance: Some Critical Comments --$tPortfolio Management Methods: A Strong Link to Strategy --$tThe Need to Build Strategy into the Portfolio --$tLinking Strategy to the Portfolio: Approaches.
520 $aIn Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R & D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise.
650 0 $aPortfolio management$xMathematical models.
650 7 $aPortfolio management$xMathematical models.$2fast$0(OCoLC)fst01072082
650 17 $aProductbeleid.$2gtt
650 17 $aPortfolio-analyse.$2gtt
650 7 $aPortfoliomanagement$2gnd
700 1 $aEdgett, Scott J.
700 1 $aKleinschmidt, Elko J.
776 08 $iOnline version:$aCooper, Robert G. (Robert Gravlin), 1943-$tPortfolio management for new products.$dReading, Mass. : Addison-Wesley, ℗♭1998$w(OCoLC)891682276
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0830/97049937-d.html
938 $aBaker and Taylor$bBTCP$n97049937
938 $aYBP Library Services$bYANK$n1453551
029 1 $aDEBBG$bBV011941991
029 1 $aNLGGC$b168752395
029 1 $aNZ1$b4924449
029 1 $aYDXCP$b1453551
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 180 OTHER HOLDINGS