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How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? [This book] addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboards to online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligation to expand global sales. Students need to understand what is happening, why, and with what possible consequences for society. -Pref.
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Previews available in: English
Edition | Availability |
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01
Media Today: Mass Communication in a Converging World
2019, Taylor & Francis Group
in English
0429489234 9780429489235
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02
Media Today: Mass Communication in a Converging World
2019, Taylor & Francis Group
in English
0429951299 9780429951299
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zzzz
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WorldCat
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03
Media Today: Mass Communication in a Converging World
2019, Taylor & Francis Group
in English
0429951280 9780429951282
|
zzzz
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WorldCat
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04
Media Today: Mass Communication in a Converging World
2019, Taylor & Francis Group
in English
0429951272 9780429951275
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zzzz
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05
Media Today: Mass Communication in a Converging World
2016, Taylor & Francis Group
in English
1138928453 9781138928459
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zzzz
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06
Media Today: Mass Communication in a Converging World
2013, Taylor & Francis Group
in English
041553643X 9780415536431
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07
Media Today: An Introduction to Mass Communications
October 1, 2008, Taylor & Francis
Hardcover
in English
- 1 edition
0415960584 9780415960588
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08
Media Today: An Introduction to Mass Communications
October 1, 2008, Taylor & Francis
Paperback
in English
- 1 edition
0415960592 9780415960595
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09
Media Today
August 2, 2006, Houghton Mifflin Company
Hardcover
in English
- 2 edition
0618816771 9780618816774
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10
Media today: an introduction to mass communication
2003, Houghton Mifflin
in English
- 2nd ed.
0618054383 9780618054381
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11
Media Today: An Introduction to Mass Communication (2nd Edition)
March 21, 2002, Allyn & Bacon
in English
0205564569 9780205564569
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12
Media Today: An Introduction to Mass Communication
April 1, 2002, Houghton Mifflin Company
in English
0618054383 9780618054381
|
zzzz
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13
Media today: an introduction to mass communication
1999, Houghton Mifflin Co.
in English
0395870771 9780395870778
|
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14
Media Today: An Introduction to Mass Communication
November 1998, Houghton Mifflin College Div
in English
0395870771 9780395870778
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
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