An edition of Epic content marketing
(2014)
Epic content marketing
how to tell a different story, break through the clutter, and win more customers by marketing less
by Joe Pulizzi
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"How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing - One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about."--Publisher.
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Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less
2014, McGraw-Hill Education
in English
0071819894 9780071819893
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Book Details
Table of Contents
Part I. Content marketing: there and back again : What is content marketing?
The history of content marketing
Why content marketing?
The business model of content marketing
The business case of content marketing
Tomorrow's media companies
Part II. Defining your content niche and strategy : More right or less right
What is epic content marketing?
The goal of subscription
The audience persona
Defining the engagement cycle
Defining your content niche
The content marketing mission statement
Part III. Managing the content process : Building your editorial calendar
Managing the content creation process
Content types
Finding your content assets
Extracting content from your employees
The content platform
The content channel plan in action
Part IV. Marketing your stories : Social media for content marketing
Alternative content promotion techniques
Leveraging a social influencer model for content marketing
Part V. Making content work : Measuring the impact of your content marketing
The evolution of your epic story.
Edition Notes
Includes bibliographical references and index.
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| February 22, 2022 | Edited by ImportBot | import existing book |
| August 3, 2020 | Edited by ImportBot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |