An edition of The handbook of brand management scales
(2015)
The handbook of brand management scales
by Lia Zarantonello
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Subjects
Statistical methods, Consumer behavior, Marketing research, Scaling (Social sciences), Handbooks, manuals, Research, Marketing, Guides, manuels, Recherche, Méthodes statistiques, Consommateurs, Comportement, Construction d'une échelle (Sciences sociales), BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational BehaviorShowing 5 featured editions. View all 5 editions?
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Handbook of Brand Management Scales
2015, Taylor & Francis Group
in English
1315813998 9781315813998
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3
Handbook of Brand Management Scales
2015, Taylor & Francis Group
in English
1317803159 9781317803157
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4
Handbook of Brand Management Scales
2015, Taylor & Francis Group
in English
1317803140 9781317803140
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5
Handbook of Brand Management Scales
2015, Taylor & Francis Group
in English
1317803167 9781317803164
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Book Details
Table of Contents
Introduction
Brand identity and brand image
Brand associations
Brand personality
Brand authenticity
Perceived brand differentiation
Attitudes toward the brand
Experiential consumption with brands
Consumers' emotions toward the brand
Attachment to the brand
Consumer-brand relationships
Brand equity
Brand orientation
Consumer dispositions toward brands.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
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| December 15, 2022 | Edited by MARC Bot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |