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Previews available in: English
Subjects
Management, Internet advertising, Big data, Marketing, Data processing, Customer relations, Marketing research, Marketing, management, data processing, Consumer behavior, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / ResearchShowing 1 featured edition. View all 1 editions?
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Humanizing big data: marketing at the meeting of data, social science and consumer insight
2015, Kogan Page
in English
0749472111 9780749472115
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Edition Notes
Includes bibliographical references and index.
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