An edition of Moonshot! (2014)

Moonshot!

game-changing strategies to build billion-dollar businesses

First edition.
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Moonshot!
John Sculley
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Last edited by MARC Bot
July 18, 2019 | History
An edition of Moonshot! (2014)

Moonshot!

game-changing strategies to build billion-dollar businesses

First edition.
  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

The time is ripe for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars, while changing people's lives for the better. Sculley lays out a roadmap for building a truly transformative business, and he reveals the core concepts for a twenty-first century business.

Publish Date
Publisher
RosettaBooks
Language
English
Pages
215

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Edition Availability
Cover of: Moonshot!
Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses
2014, RosettaBooks
in English
Cover of: Moonshot!
Moonshot!: game-changing strategies to build billion-dollar businesses
2014, RosettaBooks
in English - First edition.

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Book Details


Table of Contents

Moonshot!
Why moonshots start with a "noble cause"
Why now is the best time to build a billion-dollar business
What's really going on in the U.S.?
The exploding middle class in emerging markets
Solve a billion-dollar problem
Relentless pursuit of "There has to be a better way"
Disruptive pricing : there's no place to hide
Deliver a lights-out customer experience
Getting prepared to build
Be curious : ask all the right questions
Ground yourself in domain experience
Put the right people on the bus
Zooming
Back from the future planning
How to pivot when your back is against the wall
The best advice I can give an entrepreneur : find a mentor
Afterword I / by David Sculley
Afterword II / by Arthur Sculley.

Edition Notes

Includes index.

Author's name at head of title.

Classifications

Dewey Decimal Class
658.4/21
Library of Congress
HB615 .S3993 2014, HB615 .S397 2014, HB615.S397 2014

The Physical Object

Pagination
xvi, 215 pages
Number of pages
215

ID Numbers

Open Library
OL27173670M
ISBN 10
0795343264
ISBN 13
9780795343261
LCCN
2014946570
OCLC/WorldCat
889180408

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