An edition of Strategic marketing planning (2009)

Strategic marketing planning

2nd ed.

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Cover of: Strategic marketing planning by Colin Gilligan
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Last edited by ImportBot
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An edition of Strategic marketing planning (2009)

Strategic marketing planning

2nd ed.

by

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.

Publish Date
Publisher
Elsevier/Butterworth-Heinemann
Language
English
Pages
552

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Previews available in: English

Subjects
Marketing, Planning, Management, Theorie, Marketingpolitik, Strategic planning, Marketing, management

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Edition Availability
Cover of: Strategic Marketing Planning
Strategic Marketing Planning
2030, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Strategic Marketing Planning
Strategic Marketing Planning
2019, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Strategic Marketing Planning
Strategic Marketing Planning
2019, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Strategic Marketing Planning
Strategic Marketing Planning
2015, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Strategic Marketing Planning
Strategic Marketing Planning
2012, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Strategic Marketing Planning
Strategic Marketing Planning
2012, Routledge
in English
Libraries near you: WorldCat
Cover of: Strategic Marketing Planning
Strategic Marketing Planning
2010, Routledge
in English
Libraries near you: WorldCat
Cover of: Strategic marketing planning
Strategic marketing planning
2009, Elsevier/Butterworth-Heinemann
in English - 2nd ed.
  • Not in Library
Libraries near you: WorldCat

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Book Details

Edition Notes

Previous ed.: 2003.

Includes bibliographical references (p. 519-535) and index.

Published in
Amsterdam, Boston, London

Classifications

Dewey Decimal Class
658.802
Library of Congress
HF5415.13 .G49 2009, HF5415.13

The Physical Object

Pagination
x, 552 p.
Number of pages
552

ID Numbers

Open Library
OL27089577M
Internet Archive
strategicmarketi00gill_038
ISBN 10
1856176177
ISBN 13
9781856176170
OCLC/WorldCat
277069106

Source records

Internet Archive item record
Better World Books record
ISBNdb

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History

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September 18, 2021 Edited by ImportBot import existing book
August 15, 2020 Edited by ImportBot import existing book
July 7, 2019 Created by MARC Bot import new book