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'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.
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Strategic marketing planning
2009, Elsevier/Butterworth-Heinemann
in English
- 2nd ed.
1856176177 9781856176170
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Strategic Marketing Planning
Publish date unknown, Taylor & Francis Group
in English
1138775223 9781138775220
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