Food Quality and Consumer Value
Delivering Food that Satisfies
by Monika J. A. Schröder
Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers actually come to fulfilling their customers' requirements. The concept of consumer value is one of the main pillars underpinning the theory of market differentiation. This book takes an interdisciplinary approach to the analysis of satisfaction in relation to the consumption of food, with both food science and consumer science playing central parts. It approaches food quality from both the technical and the consumer satisfaction perspectives, and assesses the roles of management and regulatory tools in delivering food quality for all. Each area is discussed in detail, using the appropriate technical terminology, but keeping the text accessible to readers from both academic traditions, as well as to non-specialist readers.
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Nutrition, Animal behavior, Marketing, Chemistry, Agriculture, Food science, Food, composition| Edition | Availability |
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Food Quality and Consumer Value: Delivering Food that Satisfies
2003, Springer Berlin Heidelberg
electronic resource :
in English
3642078702 9783642078705
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