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"Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates.
This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change."--BOOK JACKET.
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Previews available in: English
Edition | Availability |
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1
Creativity in Product Innovation
2010, Cambridge University Press
in English
0511668805 9780511668807
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2
Creativity in Product Innovation
2010, Cambridge University Press
in English
0511674465 9780511674464
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WorldCat
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3
Creativity in Product Innovation
January 31, 2002, Cambridge University Press
Paperback
in English
- 1st edition
0521002494 9780521002493
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aaaa
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WorldCat
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4
Creativity in Product Innovation
2002, Cambridge University Press
in English
1282486446 9781282486447
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zzzz
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5
Creativity in Product Innovation
2002, Cambridge University Press
in English
0511671652 9780511671654
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zzzz
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WorldCat
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6
Creativity in Product Innovation
2002, Cambridge University Press
in English
0511672926 9780511672927
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Book Details
First Sentence
"The emergence of the Creativity Templates approach can be best illustrated by looking at the reality of new product innovation and the widespread methods typically used to detect and identify ideas for new products."
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Feedback?November 14, 2023 | Edited by MARC Bot | import existing book |
July 31, 2020 | Edited by ImportBot | import existing book |
January 9, 2020 | Edited by ImportBot | import existing book |
June 29, 2019 | Created by MARC Bot | import existing book |