An edition of Creativity in product innovation (2002)

Creativity in Product Innovation

Creativity in Product Innovation
Jacob Goldenberg, David Mazurs ...
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Last edited by ImportBot
September 17, 2024 | History
An edition of Creativity in product innovation (2002)

Creativity in Product Innovation

"Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates.

This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change."--BOOK JACKET.

Publish Date
Language
English
Pages
240

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Previews available in: English

Edition Availability
Cover of: Creativity in Product Innovation
Creativity in Product Innovation
2010, Cambridge University Press
in English
Cover of: Creativity in Product Innovation
Creativity in Product Innovation
2010, Cambridge University Press
in English
Cover of: Creativity in Product Innovation
Creativity in Product Innovation
2002, Cambridge University Press
in English
Cover of: Creativity in Product Innovation
Creativity in Product Innovation
2002, Cambridge University Press
in English
Cover of: Creativity in Product Innovation
Creativity in Product Innovation
2002, Cambridge University Press
in English
Cover of: Creativity in Product Innovation
Creativity in Product Innovation
January 31, 2002, Cambridge University Press
Paperback in English - 1st edition

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Book Details


Classifications

Dewey Decimal Class
658.5/7

ID Numbers

Open Library
OL53953713M
ISBN 13
9781282486447

Source records

Better World Books record

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September 17, 2024 Created by ImportBot Imported from Better World Books record