An edition of Behavioral pricing (2004)

Behavioral pricing

by and

Cover of: Behavioral pricing by Hooman Estelani, Sarah Maxwell, Hooman Estelani, Sarah Maxwell
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Last edited by MARC Bot
June 28, 2019 | History
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An edition of Behavioral pricing (2004)

Behavioral pricing

by and

Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices.Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004.

Publish Date
Publisher
Emerald Group Pub.
Language
English
Pages
76

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Previews available in: English

Subjects

Sales & Selling, Management, Pricing, New products, Electronic books, Marketing, BUSINESS & ECONOMICS

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Edition Availability
Cover of: Behavioral pricing
Behavioral pricing
2004, Emerald Group Pub.
electronic resource / in English
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Book Details

Edition Notes

Includes bibliographical references.

Description based on print version record.

Published in
Bradford, England
Series
Journal of Product & Brand Management. No. 6 -- vol. 13, Journal of Product & Brand Management -- v. 13.

Classifications

Dewey Decimal Class
658.8/16
Library of Congress
HB221 .B44 2004eb, HF5416.5B44 2004

The Physical Object

Format
[electronic resource] /
Pagination
1 online resource (76 p.)
Number of pages
76

ID Numbers

Open Library
OL27020422M
Internet Archive
behavioralpricin00este
ISBN 10
1845440250, 1845441893
ISBN 13
9781845440251, 9781845441890
OCLC/WorldCat
70757327

Source records

Internet Archive item record
Better World Books record

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June 28, 2019 Created by MARC Bot import new book