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The blurring of boundaries between hitherto distinct scientific disciplines, technologies or markets is a common and powerful phenomenon. Subjects of this convergence often change consumer behaviours, favouring products and platforms with multiple functions. The Anticipation of Converging Industries provides a detailed focus on the triggers, drivers and consequences of convergence to create a more concise definition of convergence. This detailed analysis includes a specifically developed toolbox for ‘convergence foresight’, creating a forecasting method for convergence trends. With the focus on the chemical, biotechnological and pharmaceutical industries, several indicators of convergence in the areas of Nutraceuticals/Functional Foods, Cosmeceuticals and ICT are derived from samples including over 1million patents and scientific publications. By supporting this methodical approach with real world data, The Anticipation of Converging Industries is perfect for industry practitioners looking for a competitive edge in the present and for the future. Similarly, academics will find a comprehensive theoretical concept for better understanding the underlying rationale of convergence at their disposal
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Previews available in: English
Subjects
Animal behavior, Life sciences, Engineering Economics, Organization, Logistics, Marketing, Innovation/Technology Management, Economics, R & D/Technology Policy, Pharmaceutical technology, Pharmaceutical Sciences/Technology, Engineering, Life Sciences, general, Engineering economy, Behavioural Sciences, Convergence (economics), Consumer behavior, High technology industries, Chemical industryShowing 4 featured editions. View all 4 editions?
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1
Anticipation of Converging Industries: A Concept Applied to Nutraceuticals and Functional Foods
2015, Springer London, Limited
in English
1447161807 9781447161806
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2
The Anticipation of Converging Industries: A Concept Applied to Nutraceuticals and Functional Foods
Jul 31, 2013, Springer
paperback
1447151712 9781447151715
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3
The Anticipation of Converging Industries: A Concept Applied to Nutraceuticals and Functional Foods
2013, Springer London, Imprint: Springer
electronic resource :
in English
1447151704 9781447151708
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4
Anticipation of Converging Industries: A Concept Applied to Nutraceuticals and Functional Foods
2013, Springer
in English
1447151690 9781447151692
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June 28, 2019 | Created by MARC Bot | import new book |