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Subjects
Social media, Marketing, Management, Internet marketing, Digital mediaShowing 1 featured edition. View all 1 editions?
Edition | Availability |
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1
Digital marketing analytics: making sense of consumer data in a digital world
2018
in English
- Second edition.
0789759608 9780789759603
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WorldCat
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Book Details
Table of Contents
Understanding the synergetic digital ecosystem
Understanding digital analytics concepts
Choosing your analytics tools
Digital analysis : brand
Digital analysis : audience
Digital analysis : ecosystem
Return on investment
Understanding digital influence
How to use digital analytics to inform marketing programs
Improving customer service
Using digital analytics to anticipate a crisis
Launching a new product
Building your research plan
Building reports that will actually be useful
The future of digital data.
Edition Notes
Includes bibliographical references and index.
Classifications
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ID Numbers
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