An edition of Digital marketing analytics
(2018)
Digital marketing analytics
making sense of consumer data in a digital world
Second edition.
by Chuck Hemann
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Subjects
Social media, Marketing, Management, Internet marketing, Digital mediaShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
Digital marketing analytics: making sense of consumer data in a digital world
2018
in English
- Second edition.
0789759608 9780789759603
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Book Details
Table of Contents
Understanding the synergetic digital ecosystem
Understanding digital analytics concepts
Choosing your analytics tools
Digital analysis : brand
Digital analysis : audience
Digital analysis : ecosystem
Return on investment
Understanding digital influence
How to use digital analytics to inform marketing programs
Improving customer service
Using digital analytics to anticipate a crisis
Launching a new product
Building your research plan
Building reports that will actually be useful
The future of digital data.
Edition Notes
Includes bibliographical references and index.
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History
- Created May 24, 2019
- 3 revisions
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| November 1, 2022 | Edited by ImportBot | import existing book |
| October 11, 2020 | Edited by ImportBot | import existing book |
| May 24, 2019 | Created by MARC Bot | Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record |