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A revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for "black girls"-what will you find? "Big Booty" and other sexually explicit terms are likely to come up as top search terms. But, if you type in "white girls," the results are radically different. The suggested porn sites and un-moderated discussions about "why black women are so sassy" or "why black women are so angry" presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance-operating as a source for email, a major vehicle for primary and secondary school learning, and beyond-understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.
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Previews available in: English
Subjects
Google, Sociological aspects, Search engines, Discrimination, COMPUTERS / Web, SOCIAL SCIENCE / Discrimination & Race Relations, Algorithmus, Diskriminierung, Suchmaschine, Internet searching, Social aspects, Computer algorithms, Bias, Recherche sur Internet, Aspect social, Algorithmes, Moteurs de recherche, Aspect sociologique, Erreurs systématiques, LANGUAGE ARTS & DISCIPLINES, Library & Information Science, General, Computers and ITShowing 4 featured editions. View all 4 editions?
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Algorithms of Oppression: How Search Engines Reinforce Racism
2018, New York University Press
in English
1479837245 9781479837243
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Algorithms of Oppression: How Search Engines Reinforce Racism
Aug 14, 2018, Audible Studios on Brilliance, Audible Studios on Brilliance Audio
mp3 cd
in English
1721307230 9781721307234
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Algorithms of Oppression: How Search Engines Reinforce Racism
2018, New York University Press
in English
1479866768 9781479866762
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references (pages 201-217) and index.
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