An edition of Scientific Circulation Management for Newspapers
(1915)
Scientific Circulation Management for Newspapers
by William Rufus Scott
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Previews available in: English
Subjects
Newspapers, JournalismShowing 2 featured editions. View all 2 editions?
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Book Details
First Sentence
"Just who was the first man to hold the position which is now designated "Master of Circulation" has not been ascertained by the author."
Table of Contents
The History of Circulation Management
Circulation as a Commodity
General Factors Affecting Circulation
Modern Circulation Management
Principles of Circulation Management -- General Considerations; Advertising and Circualation Revenue
Principles of Circulation Management -- Standard Sales Possibilities; Advertising Rates and Circulation
Principles of Circulation Management -- Returns and Overprint; Selling Expense
A Modern Circulation Department
City Circulation
Suburban and Rural Circulation
Esprit de Corps of the Circulation Department
Constructive Circulation Campaigns
Special Reader-Interst Features
Premiums
Contests
The Sunday Paper, Special Editions, and Supplements
Circulation Accounting
Postal Regulations as to Second-Class Mail
Forms
Charts
Edition Notes
Classifications
The Physical Object
ID Numbers
Source records
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First Sentence
"Just who was the first man to hold the position which is now designated "Master of Circulation" has not been ascertained by the author."
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| August 11, 2020 | Edited by MARC Bot | remove fake subjects |
| May 4, 2010 | Edited by EdwardBot | add Accessible book tag |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| February 1, 2010 | Edited by WorkBot | add more information to works |
| October 21, 2009 | Created by WorkBot | add works page |