An edition of Advertising exposure, memory, and choice
(1993)
Advertising exposure, memory, and choice
by Andrew A. Mitchell
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Previews available in: English
Subjects
Persuasion (Psychology), Consumer behavior, Advertising, Consumers' preferences, Psychological aspects, Advertising, psychological aspects, Publicité, Aspect psychologique, Consommateurs, Préférences, Persuasion (Psychologie), Comportement, Advertenties, Consumentengedrag, Overreding, Comportement psychologique| Edition | Availability |
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1
Advertising Exposure, Memory and Choice
2016, Taylor & Francis Group
in English
1138966142 9781138966147
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2
Advertising Exposure, Memory and Choice
2013, Taylor & Francis Group
in English
1134756984 9781134756988
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3
Advertising Exposure, Memory and Choice
2013, Taylor & Francis Group
in English
1134757123 9781134757121
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4
Advertising Exposure, Memory and Choice
2013, Taylor & Francis Group
in English
1134757050 9781134757053
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5
Advertising Exposure, Memory and Choice
2013, Taylor & Francis Group
in English
0203772199 9780203772195
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Book Details
Edition Notes
Includes bibliographical references and indexes.
Papers presented at the eighth annual Advertising and Consumer Psychology Conference, held at the Leo Burnett Co., Toronto, in May 1989.
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