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Previews available in: English
Subjects
Commercial artists, Commercial art, Biography, History, Graphic Design, History of specific subjects, History - General, Art, Art & Art Instruction, Design - General, Graphic Arts - General, Biography & Autobiography / Artists, Architects, Photographers, 20th century, Grafische vormgeving, Art publicitaire, Histoire, Biographies, Dessinateurs publicitaires, Artists, biography, Commercial art--history, Commercial art--20th century--history, Commercial artists--biography, Commercial art--history--20th century, Nc998.4 .g667 2001, 741.6/09/04Times
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Book Details
Table of Contents
Introduction : the beginning of history -- Steven Heller
American graphic design expression : the evolution of American typography -- Katherine McCoy -- A
history of design, a history of concerns -- Jorge Frascara
Construction work -- Victor Margolin
Wheels of fortune -- William Owen
Two magazines of the turbulent '60s : a '90s perspective -- Philip B. Meggs
Post-Saturday Evening Post : magazine design and its dis-contents -- Ellen Lupton
Esquire and its art directors : a survivor's tale -- Steven Heller
Kicking up a little dust -- Michael Dooley.
Lester Beall : a creative genius of the simple truth -- R. Roger Remington
On Merle Armitage : the impresario of book design -- Roy R. Behrens
Heartfield in context -- Maud Lavin
Peter Behrens : design's man of the century? -- Philip B. Meggs
Lucien Bernhard : the master who couldn't draw straight -- Steven Heller -- The
search for Georg Olden -- Julie Lasky -- An -- minent pre-modernist : the curious case of T.M. Cleland / -- Philip B. Meggs
H.N. Werkman : the outsider -- Alston W. Purvis
Alvin Lustig : born modern -- Steven Heller
Fortunato Depero : cheering up the universe -- Steven Heller
Cipe Pineles : artist as art director -- Martha Scotford
Massin ahead of time -- John Gall and Steven Brower
Alexander Liberman : on overcoming aesthetics -- Veronique Vienne -- The
brand named Walter Landor : historical view -- Veronique Vienne
Helene Gordon-Lazareff : the tsarina who was Elle -- Veronique Vienne -- A
retrospective : Herbert Matter -- Armin Hofmann
Dan Friedman : the design world's favorite enigma -- Steven Holt -- The
visual thinker Henry Wolf! -- Michael Kaplan
For the voice -- Philip B. Meggs
Bauhaus in Dessau -- Rudolf Arnheim
Piet Zwart's NKF catalog -- Philip B. Meggs -- The
bald soprano -- Philip B. Meggs -- A
brave new world : understanding deconstruction -- Chuck Byrne and Martha Witte -- The
advertising of Magritte/the Magritte in advertising -- Georges Roque
Film posters by Moscow's Stenberg Brothers, 1923-33 -- Christopher Mount
Souls on fire -- Michele Y. Washington
Polemics and politics, American style -- Steven Heller -- The
rise and fall of design at a great corporation -- Philip B. Meggs
Advertising : the mother of graphic design -- Steven Heller
Ad campaign of the century -- Eve M. Kahn -- A
certain commitment : art and design at the Royal PTT -- Paul H. Hefting
Renewal and upheaval : Dutch design between the wars -- Alston W. Purvis
Interview with Louis Danziger-- Steven Heller.
Edition Notes
Includes bibliographical references and index.
Classifications
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