An edition of Marketing research (1980)

Marketing research

private and public sector decisions

by , , and

  • 14 Want to read
  • 1 Currently reading
Cover of: Marketing research by David A. Aaker, V. Kumar, George S. Day, David A. Aaker
Preview Only

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 14 Want to read
  • 1 Currently reading
Notes

Check nearby libraries

Buy this book

Last edited by MARC Bot
September 27, 2024 | History
Edit
An edition of Marketing research (1980)

Marketing research

private and public sector decisions

by , , and

  • 14 Want to read
  • 1 Currently reading

"Now in its Eighth Edition, Aaker, Kumar, and Day's Marketing Research shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results, so you can make smart business decisions. The authors guide you step by step through the entire marketing research process, describing the most current methodologies. Updated to reflect emerging trends, this Eighth Edition features a stronger emphasis on the important role of marketing intelligence, new cases and real-world examples, and new topics of interest and methods of practice in marketing research."--Jacket.

Publish Date
Publisher
Wiley
Language
English
Pages
628

Check nearby libraries

Buy this book

Previews available in: English

Subjects

Marketing research, Marketing, Marktonderzoek, Hf5415.2 .a14 2004, 658.8/3
Edition Availability
Cover of: Marketing research
Marketing research
2007, Wiley
in English - 9th ed.
Libraries near you: WorldCat
Cover of: Marketing Research
Marketing Research
November 10, 2006, John Wiley & Sons Inc
Hardcover in English - 8Rev Ed edition
Libraries near you: WorldCat
Cover of: Marketing Research
Marketing Research
November 16, 2006, John Wiley & Sons Inc
in English
Libraries near you: WorldCat
Cover of: Marketing Research
Marketing Research
October 2, 2006, Wiley
in English
Libraries near you: WorldCat
Cover of: Marketing Research
Marketing Research
May 31, 2004, John Wiley & Sons Inc
Hardcover in English - 7Rev Ed edition
Libraries near you: WorldCat
Cover of: Marketing Research
Marketing Research
December 30, 2004, John Wiley & Sons Inc, Wiley, Brand: John Wiley n Sons Inc
Hardcover in English - 8Rev Ed edition
Libraries near you: WorldCat
Cover of: Marketing research
Marketing research
2004, John Wiley & Sons
in English - 8th ed.
Libraries near you: WorldCat
Cover of: Marketing Research
Marketing Research
April 14, 2003, John Wiley & Sons Inc
Hardcover in English - 7Rev Ed edition
Libraries near you: WorldCat
Cover of: Marketing research
Marketing research
2001, Wiley
in English - 7th ed.
Libraries near you: WorldCat
Cover of: Marketing research
Marketing research
1998, Wiley
in English - 6th ed.
Libraries near you: WorldCat
Cover of: Marketing research
Marketing research
1995, Wiley
in English - 5th ed.
Libraries near you: WorldCat
Cover of: Marketing research
Marketing research
1990, Wiley
in English - 4th ed.
Libraries near you: WorldCat
Cover of: Marketing research
Marketing research
1986, Wiley
in English - 3rd ed.
Libraries near you: WorldCat
Cover of: Marketing research
Marketing research
1983, Wiley
in English - 2[nd] e[d.].
Libraries near you: WorldCat
Cover of: Marketing research
Marketing research: private and public sector decisions
1980, Wiley
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Edition Notes

Includes bibliographical references and index.

Published in
New York
Series
Wiley series in marketing

Classifications

Dewey Decimal Class
658.8/3
Library of Congress
HF5415.2 .A14, HF5415.2

The Physical Object

Pagination
xvi, 628 p. :
Number of pages
628

ID Numbers

Open Library
OL4414706M
Internet Archive
marketingresearc0000aake_w8d1
ISBN 10
0471000590
LCCN
79018532
Library Thing
510119
Goodreads
4037822

Source records

Better World Books record
Library of Congress MARC record
Promise Item
Internet Archive item record

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON
September 27, 2024 Edited by MARC Bot import existing book
December 19, 2023 Edited by ImportBot import existing book
February 14, 2020 Edited by MARC Bot remove fake subjects
November 20, 2019 Edited by ImportBot import existing book
December 9, 2009 Created by WorkBot add works page