An edition of Lateral marketing (2003)

Lateral marketing

new techniques for finding breakthrough ideas

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Last edited by MARC Bot
September 13, 2024 | History
An edition of Lateral marketing (2003)

Lateral marketing

new techniques for finding breakthrough ideas

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

This book defines a framework and theory for lateral marketing and the development of breakthrough ideas that will succeed in a consumer market already over-saturated. By removing the limitations of traditional marketing as a mechanism for developing new ideas, the authors show marketers how to beat the high odds of product failure and achieve breakthrough success.

Publish Date
Publisher
Wiley
Language
English
Pages
206

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Previews available in: English

Edition Availability
Cover of: Shui ping ying xiao
Shui ping ying xiao: Lateral marketing : new techniques for finding breakthrough ideas
2005, Zhong xin chu ban she
in Chinese - Di 1 ban
Cover of: Lateral marketing
Lateral marketing: new techniques for finding breakthrough ideas
2003, Wiley
in English

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Book Details


Edition Notes

Includes bibliographical references and index.

Published in
Hoboken, NJ

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13 .K639 2003, HF5415.13

The Physical Object

Pagination
xvi, 206 p. :
Number of pages
206

ID Numbers

Open Library
OL3323945M
Internet Archive
lateralmarketing00kotl
ISBN 10
0471455164
LCCN
2004296836
OCLC/WorldCat
52531531
Library Thing
586658
Goodreads
862706

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History

Download catalog record: RDF / JSON
September 13, 2024 Edited by MARC Bot import existing book
October 4, 2021 Edited by ImportBot import existing book
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
February 1, 2010 Edited by WorkBot add more information to works
December 9, 2009 Created by WorkBot add works page