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This book defines a framework and theory for lateral marketing and the development of breakthrough ideas that will succeed in a consumer market already over-saturated. By removing the limitations of traditional marketing as a mechanism for developing new ideas, the authors show marketers how to beat the high odds of product failure and achieve breakthrough success.
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Previews available in: English
Subjects
Marketing, Management, Marketing, managementShowing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Shui ping ying xiao: Lateral marketing : new techniques for finding breakthrough ideas
2005, Zhong xin chu ban she
in Chinese
- Di 1 ban
7508603214 9787508603216
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2
Lateral marketing: new techniques for finding breakthrough ideas
2003, Wiley
in English
0471455164 9780471455165
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Book Details
Edition Notes
Translation of: Lateral marketing : new techniques for finding breakthrough ideas.
Includes index.
The Physical Object
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- Created February 18, 2009
- 3 revisions
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May 1, 2023 | Edited by MARC Bot | remove 880 from edition_name |
December 15, 2009 | Edited by WorkBot | link works |
February 18, 2009 | Created by ImportBot | Imported from San Francisco Public Library record |