Check nearby libraries
Buy this book
This book defines a framework and theory for lateral marketing and the development of breakthrough ideas that will succeed in a consumer market already over-saturated. By removing the limitations of traditional marketing as a mechanism for developing new ideas, the authors show marketers how to beat the high odds of product failure and achieve breakthrough success.
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Marketing, Management, Marketing, managementShowing 2 featured editions. View all 2 editions?
Edition | Availability |
---|---|
1
Shui ping ying xiao: Lateral marketing : new techniques for finding breakthrough ideas
2005, Zhong xin chu ban she
in Chinese
- Di 1 ban
7508603214 9787508603216
|
zzzz
Libraries near you:
WorldCat
|
2
Lateral marketing: new techniques for finding breakthrough ideas
2003, Wiley
in English
0471455164 9780471455165
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?History
- Created April 1, 2008
- 12 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
September 13, 2024 | Edited by MARC Bot | import existing book |
March 7, 2023 | Edited by MARC Bot | import existing book |
January 7, 2023 | Edited by MARC Bot | import existing book |
October 4, 2021 | Edited by ImportBot | import existing book |
April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |